Social-Impact Nonprofit Prevention • Accountability • Outcomes

3 To 30 Seconds Can Change Your Life for 3 To 30 Years.

The 3 To 30 Seconds Initiative is a social-impact nonprofit organization committed to reducing impulsive decision-making by teaching individuals how to pause and critically think before they act. Founded by Eric Lowe, also known as Shabazz The OG, our initiative is built on a simple but life-changing principle: taking just three to thirty seconds to stop and think before making a decision that can change the trajectory of your life for the next three to thirty years.

Because sometimes, the right decision only takes a moment

But its impact can last a lifetime.

Tools for emotional control under pressure

Decision-making frameworks that help reduce impulsive outcomes.

Founded by Shabazz The OG Eric Lowe • 3 to 30 Seconds Initiative
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Shabazz The OG
3–30 Seconds
Stop. Think. Decide.

Stop. Think. Decide.

Through culturally relevant programming, institutional partnerships, and real-world decision-making frameworks, we provide youth, adults, and justice-involved individuals with the tools needed to develop emotional control, self-awareness, and critical thinking in high-pressure moments.

Support the Mission

Where Programs Are Implemented

  • Schools (K–University)
  • Community Organizations
  • Correctional Facilities
  • Municipal Anti-Violence Programs
  • Workforce & Life-Skills Development Initiatives

Resources We Provide

  • The 3 To 30 Critical Thinking Handbook
  • Early Childhood Learning Materials (Ages 2–7)
  • Walk Away or Walk the Yard Curriculum
  • 30-Day Self-Reflection Checklist
  • The SnapStrap Emotional-Intervention Platform

Outcomes We Work Toward

By encouraging individuals to stop and think for 3 to 30 seconds, we aim to:

  • Prevent violence
  • Reduce impulsive behavior
  • Promote accountability
  • Improve conflict resolution
  • Empower better life outcomes

Help us bring this work to more communities.

Your support expands programming, training tools, and prevention-focused education where it’s needed most.